{"id":29298,"date":"2024-10-28T09:10:04","date_gmt":"2024-10-28T08:10:04","guid":{"rendered":"https:\/\/persolog.com\/?p=29298"},"modified":"2024-10-28T11:13:35","modified_gmt":"2024-10-28T10:13:35","slug":"starting-your-own-training-business","status":"publish","type":"post","link":"https:\/\/persolog.com\/pl\/blog\/starting-your-own-training-business\/","title":{"rendered":"Rozpocz\u0119cie w\u0142asnej dzia\u0142alno\u015bci szkoleniowej: Te 5 rzeczy pomo\u017ce Pa\u0144stwu zdoby\u0107 pierwszych klient\u00f3w"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"29298\" class=\"elementor elementor-29298\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd77303 e-flex e-con-boxed e-con e-parent\" data-id=\"fd77303\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bf8705 elementor-widget elementor-widget-text-editor\" data-id=\"8bf8705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>My\u015bl\u0105 Pa\u0144stwo o rozpocz\u0119ciu dzia\u0142alno\u015bci jako samozatrudniony trener lub coach, ale nie wiedz\u0105 dok\u0142adnie od czego zacz\u0105\u0107? Pa\u0144stwa koncepcja jest gotowa, a aspekty prawne i finansowe zosta\u0142y wyja\u015bnione. Teraz mog\u0105 Pa\u0144stwo zacz\u0105\u0107 dzia\u0142a\u0107. Ale jak? Droga do samozatrudnienia mo\u017ce by\u0107 trudna, ale dzi\u0119ki odpowiednim strategiom i jasnemu ukierunkowaniu mo\u017cliwe jest pomy\u015blne za\u0142o\u017cenie w\u0142asnej firmy szkoleniowej. Oto pi\u0119\u0107 cennych wskaz\u00f3wek, kt\u00f3re pomog\u0105 Pa\u0144stwu zacz\u0105\u0107.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-050b5c1 elementor-widget elementor-widget-text-editor\" data-id=\"050b5c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>1. Prosz\u0119 zbudowa\u0107 siln\u0105 sie\u0107<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24bc639 elementor-widget elementor-widget-text-editor\" data-id=\"24bc639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dobrze rozwini\u0119ta sie\u0107 kontakt\u00f3w jest podstaw\u0105 Pa\u0144stwa sukcesu jako samozatrudnionego trenera. Im wi\u0119cej kontakt\u00f3w maj\u0105 Pa\u0144stwo w swojej grupie docelowej, tym \u0142atwiej jest przyci\u0105gn\u0105\u0107 potencjalnych klient\u00f3w. Prosz\u0119 wykorzysta\u0107 istniej\u0105c\u0105 sie\u0107 kontakt\u00f3w i zastanowi\u0107 si\u0119, jak mo\u017cna j\u0105 dalej rozwija\u0107. Czy posiada Pan\/Pani ju\u017c sie\u0107 kontakt\u00f3w z poprzedniej kariery zawodowej, kt\u00f3re pasuj\u0105 do Pana\/Pani grupy docelowej i kt\u00f3re mo\u017ce Pan\/Pani aktywowa\u0107? Gratulacje, w takim razie s\u0105 Pa\u0144stwo w idealnej sytuacji. Je\u015bli nie ma Pan\/Pani jeszcze sieci kontakt\u00f3w, prosz\u0119 zainwestowa\u0107 w jej budowanie. Uczestnictwo w odpowiednich wydarzeniach lub spotkaniach sieciowych mo\u017ce r\u00f3wnie\u017c pom\u00f3c w pozycjonowaniu siebie jako eksperta w swojej niszy.<\/p><p><strong>Wskaz\u00f3wki dotycz\u0105ce rozbudowy sieci:<\/strong><\/p><ul><li>Platformy takie jak LinkedIn s\u0105 idealne do nawi\u0105zywania nowych kontakt\u00f3w. Prosz\u0119 zaktualizowa\u0107 sw\u00f3j profil na LinkedIn (np. dalsze szkolenia, opis swojej pozycji) i aktywnie nawi\u0105zywa\u0107 kontakty z lud\u017ami z Pa\u0144stwa bran\u017cy.<\/li><li>Uczestnictwo w odpowiednich wydarzeniach lub spotkaniach networkingowych mo\u017ce pom\u00f3c Pa\u0144stwu w zdobyciu pozycji eksperta w swojej niszy. Mog\u0105 Pa\u0144stwo nawi\u0105za\u0107 nowe kontakty na specjalistycznych targach, kongresach lub warsztatach.<\/li><li>Prosz\u0119 by\u0107 otwartym na osobiste dyskusje i przedstawi\u0107 si\u0119 jako ekspert.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a6923 elementor-widget elementor-widget-text-editor\" data-id=\"51a6923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>2. Zwi\u0119kszenie Pa\u0144stwa widoczno\u015bci<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da3d2f4 elementor-widget elementor-widget-text-editor\" data-id=\"da3d2f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bez widoczno\u015bci nie ma klient\u00f3w. Aby zosta\u0107 zauwa\u017conym, musz\u0105 Pa\u0144stwo by\u0107 obecni jako ekspert w swojej grupie docelowej. Prosz\u0119 publikowa\u0107 warto\u015bciowe tre\u015bci, kt\u00f3re zainteresuj\u0105 Pa\u0144stwa grup\u0119 docelow\u0105. W tym celu mog\u0105 Pa\u0144stwo korzysta\u0107 z r\u00f3\u017cnych \u017ar\u00f3de\u0142 online i <strong><a href=\"https:\/\/persolog.com\/pl\/blog\/social-media-einsteiger-tipps-fuer-trainer\/\">media spo\u0142eczno\u015bciowe<\/a><\/strong> platform, kt\u00f3re s\u0105 r\u00f3wnie\u017c istotne dla Pa\u0144stwa grupy docelowej. Prosta strona internetowa pomo\u017ce Pa\u0144stwu zaprezentowa\u0107 swoj\u0105 ofert\u0119 w profesjonalny i \u0142atwo dost\u0119pny spos\u00f3b.<\/p><p><strong>Zwi\u0119kszenie widoczno\u015bci:<\/strong><\/p><ul><li>Prosz\u0119 zacz\u0105\u0107 od regularnego aktualizowania swojego profilu na LinkedIn i zwi\u0119kszenia aktywno\u015bci. Prosz\u0119 regularnie pisa\u0107 w\u0142asne posty na LinkedIn na tematy, kt\u00f3re s\u0105 istotne dla Pa\u0144stwa grupy docelowej i wykaza\u0107 si\u0119 wiedz\u0105 specjalistyczn\u0105 w danej dziedzinie. Prosz\u0119 komentowa\u0107 odpowiednie posty innych os\u00f3b, aby zwi\u0119kszy\u0107 sw\u00f3j zasi\u0119g.<\/li><li>Prosz\u0119 stworzy\u0107 stron\u0119 internetow\u0105 (np. za pomoc\u0105 \u0142atwego w u\u017cyciu systemu modu\u0142owego, takiego jak Onepage), kt\u00f3ra w jasny i atrakcyjny spos\u00f3b przedstawi Pa\u0144stwa ofert\u0119.<\/li><li>Je\u015bli posiadaj\u0105 Pa\u0144stwo certyfikat persolog, prosz\u0119 skorzysta\u0107 z naszej listy certyfikowanych trener\u00f3w.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e5596 elementor-widget elementor-widget-text-editor\" data-id=\"f6e5596\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>3. Prosz\u0119 polega\u0107 na rekomendacjach<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5080ba1 elementor-widget elementor-widget-text-editor\" data-id=\"5080ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rekomendacje s\u0105 kluczem do budowania zaufania do Pa\u0144stwa oferty. Gdy tylko zdob\u0119d\u0105 Pa\u0144stwo pierwszych klient\u00f3w, powinni Pa\u0144stwo aktywnie prosi\u0107 o rekomendacje i uczyni\u0107 je widocznymi. Referencje klient\u00f3w zwi\u0119kszaj\u0105 wiarygodno\u015b\u0107 i pokazuj\u0105 potencjalnym nowym klientom, \u017ce ju\u017c dzia\u0142aj\u0105 Pa\u0144stwo z powodzeniem. W ten spos\u00f3b pokazuj\u0105 Pa\u0144stwo, \u017ce nie tylko Pa\u0144stwo uwa\u017caj\u0105 swoje us\u0142ugi za dobre, ale \u017ce faktycznie oferuj\u0105 Pa\u0144stwo innym prawdziw\u0105 warto\u015b\u0107 dodan\u0105.<\/p><p><strong>Jak korzysta\u0107 z rekomendacji z zyskiem:<\/strong><\/p><ul><li>Prosz\u0119 aktywnie prosi\u0107 swoich klient\u00f3w o rekomendacje na LinkedIn, korzystaj\u0105c z funkcji rekomendacji.<\/li><li>Prosz\u0119 umie\u015bci\u0107 referencje w formie kr\u00f3tkich o\u015bwiadcze\u0144 z nazwiskami i zdj\u0119ciami klient\u00f3w na swojej stronie internetowej.<\/li><li>Prosz\u0119 korzysta\u0107 z platform takich jak ProvenExpert, aby zbiera\u0107 opinie.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb8b72 elementor-widget elementor-widget-text-editor\" data-id=\"eeb8b72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>4. Pozyskiwanie: Prosz\u0119 by\u0107 aktywnym i rozmawia\u0107 z lud\u017ami<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6bc6b0 elementor-widget elementor-widget-text-editor\" data-id=\"f6bc6b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pozyskiwanie odbywa si\u0119 nie tylko online, ale tak\u017ce w prawdziwym \u017cyciu. W szczeg\u00f3lno\u015bci spotkania networkingowe daj\u0105 Pa\u0144stwu szans\u0119 na osobist\u0105 rozmow\u0119 z potencjalnymi klientami. Prosz\u0119 nie marnowa\u0107 czasu i wykorzysta\u0107 ka\u017cd\u0105 okazj\u0119, aby opowiedzie\u0107 o swojej ofercie i wzbudzi\u0107 zainteresowanie. Ludzie kupuj\u0105 od ludzi - osobiste kontakty s\u0105 cz\u0119sto bezpo\u015bredni\u0105 drog\u0105 do sukcesu.<\/p>\n<p><strong>Wskaz\u00f3wki dotycz\u0105ce nabycia:<\/strong><\/p>\n<ul>\n<li>Prosz\u0119 korzysta\u0107 z ka\u017cdej okazji podczas wydarze\u0144, aby przedstawi\u0107 siebie i swoj\u0105 firm\u0119.<\/li>\n<li>Prosz\u0119 opracowa\u0107 jasny \"elevator pitch\", aby przej\u015b\u0107 do sedna swojej oferty w zaledwie kilku zdaniach.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2fc522 elementor-widget elementor-widget-text-editor\" data-id=\"f2fc522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>5. Tworzenie listy dystrybucyjnej e-mail<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0390546 elementor-widget elementor-widget-text-editor\" data-id=\"0390546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lista dystrybucyjna e-mail to \u015bwietny spos\u00f3b na regularny kontakt z Pa\u0144stwa kontaktami. Prosz\u0119 wysy\u0142a\u0107 newslettery, w kt\u00f3rych informuj\u0105 Pa\u0144stwo o swoich ofertach szkoleniowych lub dziel\u0105 si\u0119 cennymi wskaz\u00f3wkami. Pomo\u017ce to pozosta\u0107 w pami\u0119ci grupy docelowej i zbudowa\u0107 zaufanie w d\u0142u\u017cszej perspektywie.<\/p><p><strong>Wskaz\u00f3wki dotycz\u0105ce e-mail marketingu:<\/strong><\/p><ul><li>Prosz\u0119 zacz\u0105\u0107 budowa\u0107 list\u0119 mailingow\u0105 odpowiednio wcze\u015bnie. Narz\u0119dzia takie jak HubSpot pomog\u0105 Pa\u0144stwu wysy\u0142a\u0107 wiadomo\u015bci e-mail zgodne z RODO i efektywnie zarz\u0105dza\u0107 kontaktami.<\/li><li>Prosz\u0119 oferowa\u0107 zach\u0119ty do zapisania si\u0119 do newslettera (np. darmowe pliki do pobrania lub webinaria).<\/li><li>Prosz\u0119 upewni\u0107 si\u0119, \u017ce wiadomo\u015bci e-mail zawieraj\u0105 odpowiednie tre\u015bci, kt\u00f3re zainteresuj\u0105 Pa\u0144stwa grup\u0119 docelow\u0105. Zasada brzmi: jako\u015b\u0107 ponad ilo\u015b\u0107.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3fc1e elementor-widget elementor-widget-spacer\" data-id=\"4b3fc1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-4b3fc1e{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7d782 elementor-widget elementor-widget-text-editor\" data-id=\"7a7d782\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7a7d782{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaf771c elementor-widget elementor-widget-text-editor\" data-id=\"aaf771c\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-aaf771c{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d67f4 elementor-widget elementor-widget-text-editor\" data-id=\"69d67f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Prosz\u0119 zacz\u0105\u0107!<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2b357 elementor-widget elementor-widget-text-editor\" data-id=\"3f2b357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Najwa\u017cniejsza wskaz\u00f3wka na koniec: Prosz\u0119 po prostu zacz\u0105\u0107! Prosz\u0119 nie zatraca\u0107 si\u0119 w perfekcjonizmie lub nadmiernym my\u015bleniu. B\u0119d\u0105 Pa\u0144stwo uczy\u0107 si\u0119 na podstawie informacji zwrotnych i krok po kroku ulepsza\u0107 swoje oferty. Ka\u017cde do\u015bwiadczenie poprowadzi Pa\u0144stwa dalej i pomo\u017ce w zr\u00f3wnowa\u017conym budowaniu biznesu szkoleniowego. Dzi\u0119ki silnej sieci, jasnej widoczno\u015bci i komunikacji, pozytywnym rekomendacjom i ukierunkowanemu pozyskiwaniu, stworz\u0105 Pa\u0144stwo fundamenty swojego sukcesu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa456ef elementor-widget elementor-widget-text-editor\" data-id=\"fa456ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-fa456ef{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4defe6 elementor-widget elementor-widget-text-editor\" data-id=\"c4defe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-c4defe6{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Are you thinking about starting out as a self-employed trainer or coach, but don&#8217;t know exactly where to begin? Your concept is ready and the legal and financial aspects have been clarified. Now you can actually get started. But how? 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